Wednesday, May 30, 2012

MACH - support for operators to reduce data traffic and thus their wholesale costs for roaming

Mach, via MarketWatch, announced the launch of its new Data Optimization solution, which significantly lowers the cost of delivering data roaming and domestic services to subscribers for mobile network operators and MVNOs. Using sophisticated downlink data optimization technology, MACH's solution can enable reductions of up to 70% on downstream data usage of smartphones. This minimises the wholesale cost of providing data roaming for operators and for MVNOs who have to purchase their wholesale data from host mobile network operators, and tackles bandwidth issues, allowing operators to improve profitably and offer more competitive and disruptive offerings.

Lokdeep Singh, Chief Technology Officer, MACH, commented: "

MACH continues to innovate in order to help network operators find new ways of monetizing mobile data while tackling the challenges posed by increased data usage. While some data optimization and compression technologies are complex and difficult to deploy, MACH's Managed Service Delivery Platform architecture means that network operators can take an effective solution to market extremely rapidly. By reducing roaming data costs, operators can improve bottom-line profitability, or pass on savings to customers, thereby increasing competitiveness and end-user satisfaction and lowering the risk of 'Bill Shock' scenarios.

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